Challenge
How can SJG maximize your high tech and consumer electronic product demos while keeping them cost effective?

Solution
Simply present us with ten to 15 products that your company wishes to highlight, both hardware and software, and we will write a script around these products and create accompanying multimedia. Once completed, we will then train your existing staff to become “product experts” in order to present the demo to event audiences. (Training also includes onsite support at the event.) This internal training will eliminate the need to invest in professional presenters, a cost effective move in today’s uncertain economic climate, as well as bringing an enthusiasm to the product demo that an external presenter can lack.

Results
We have used this internal product expert approach at tradeshows such as CES and CTIA, where they have been extremely well received, with 86 percent of audiences giving a favourable response to the demos.

Services
Project management, messaging, thematic development, script development, multimedia production, and coaching.

Call to Action
To find out how you can bring clarity to your marketing communications, please contact SJG at (416) 504-4884.