Challenge
A Fortune 500 company approached SJG to produce a “product launch in a box” for a series of shows in 18 cities over 30 days only 23 days prior to the first event. Our challenge was to inform, entertain and inspire 25- to 30-year-old mobile carrier sales representatives, as well as driving the maximum number of people to each event. Additionally, a turnkey solution was needed for the client to execute each event without SJG onsite.

Solution 
Using  a dramatic theme, we produced a marketing experience to entice the audience to every event. Once at the event, videos, multimedia, large graphics, a live host and entertainment was used to inspire, inform and keep the audience captivated.

Results
Washington, DC:
250 registered
220 attended
88% acceptance rate

New York City, NY:
Oversubscribed
250 expected
277 attended
111% acceptance rate
Testimonial:
“This is the best event we have ever produced for the sales channel.”

Our Services
Messaging, thematic development, graphic identity graphic production, microsite, email campaign with online registration and tracking system, video production, multimedia production, print campaign, portable display system, banners, collateral, event management, entertainment, photography and online posting.

Call to Action
To find out how you can bring clarity to your marketing communications, contact SJG at (416) 504-4884.