Oct 16, 2009 New
We are honoured to announce that we are the winner of the 2009 Summit Marketing Effectiveness Awards! This is the culmination of working with our great creative team and great clients, who all focused on creating a memorable marketing experience.
The award was in the business-to-business product category and was selected from over 504 international entries. Our RFID bookmarking experience, which was created for Research In Motion (RIM), the makers of the popular BlackBerry® smartphone, was chosen.
Partnered with The Taylor Group, the RFID bookmarking experience was developed for the BlackBerry events marketing team. It provided visitors at the BlackBerry tradeshow booths a way of tagging the products and services in which they were interested. At the end of each day, the visitor received a customized email with targeted information and offers that were tailored specifically to their tradeshow visit. RIM was able to accurately track leads and determine the effectiveness of each area of the tradeshow booth. In addition, the powerful analytics allowed RIM to compare the performance of different tradeshows from year to year and across various industry segments.
To find out more about this award or other services The St. John Group can offer, please contact Thom Rockliff at 416.504.4884.