Aug: Insights from our IDEA LAB

August Issue – Recent Blog Posts by SJG

Meetings – everyone has them, everyone hates them, and internal meetings are the worst; you start to talk about everything on your plate, giving the purpose for the meeting less priority. George shares some tools and techniques to keep your internal meetings on track.

Playbook in App Marketing:
Diversify the Portfolio

Consider a marketing playbook to target high-income, educated smartphone users. The popular choice would have been the iPhone, but if marketers only focus on a platform, will they risk losing out to the rest of smartphone users? Elliot explores the options of diversifying app platforms, just like diversifying a stock portfolio.

OTHER UPDATES

Project Management in the Creative World

Project management is a large part of the creativity, starting from the inception of your project right through to completion.

Objects of Desire: A Marketer’s Perspective

Marketing a product should be more than just fanfare, launches and tradeshows.

Want to Be Part of Our Studio Audience?

We will be videotaping Richard St. John for an upcoming DVD project based on his successful book The 8 Traits Successful People Have In Common: 8 To Be Great. If you’re interested in being part of the audience, click here for free tickets.

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