Winner of Marketing Effectiveness Award

Oct 16, 2009 New Leave a comment
Posted by elliot

We are honoured to announce that we are the winner of the 2009 Summit Marketing Effectiveness Awards! This is the culmination of working with our great creative team and great clients, who all focused on creating a memorable marketing experience.

The award was in the business-to-business product category and was selected from over 504 international entries. Our RFID bookmarking experience, which was created for Research In Motion (RIM), the makers of the popular BlackBerry® smartphone, was chosen.

Partnered with The Taylor Group, the RFID bookmarking experience was developed for the BlackBerry events marketing team. It provided visitors at the BlackBerry tradeshow booths a way of tagging the products and services in which they were interested. At the end of each day, the visitor received a customized email with targeted information and offers that were tailored specifically to their tradeshow visit. RIM was able to accurately track leads and determine the effectiveness of each area of the tradeshow booth. In addition, the powerful analytics allowed RIM to compare the performance of different tradeshows from year to year and across various industry segments.

For more information, please visit:
• A video demo of the RFID bookmarking experience in action
• Customer video testimonials
• Our case study

To find out more about this award or other services The St. John Group can offer, please contact Thom Rockliff at 416.504.4884.

Welcome to the New SJG Website!

Jun 11, 2009 New 1 Comment
Posted by thom

After much pondering, designing and coding we are ready to launch the new website.  We have added additional projects and case studies on our site. Take a look around. Make yourself at home.
Over the next few months we will unveil some exciting new additions to our digital home.  So don’t forget to subscribe to our [...]

The Journey to Clarity

Jun 2, 2009 Ideas Leave a comment
Posted by thom

The flash of brilliance, the light bulb going off, the big “ah ha”, are what we at SJG call moments of clarity: the magic point where everything becomes clear and understanding rushes forward. Seems simple. Archimedes “eureka” moment took place while sitting in the bathtub. But what they don’t tell you is, the bathwater had [...]